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'A Technique for Producing Ideas (McGraw-Hill Advertising Classic S.)' by James Webb Young. |
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| Description | A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas. | | Release Date | 2003-01-21 | | Author | James Young | | Format | Dimensions 13.0x18.0x1.0 cm
68 pages
book | | Publisher | McGraw Hill Professional | | Subject(s) | Business & Economics / Marketing / General |
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Last Updated
03/05/2024 at 04:00. |
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