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'Research Methods for Business Students' by Mark N.K. Saunders. |
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| Description | Research Methods for Business Students (3rd edition)Mark NK Saunders, Oxford Brookes University Business SchoolPhilip Lewis, Gloucestershire Business School, University of GloucestershireAdrian Thornhill, Gloucestershire Business School, University of GloucestershireThis revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written in a manner which greatly facilitates self-study, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. "New features: """"Discussion of a range of web based approaches for collecting data Internet addresses for selected on-line Government datasets from throughout the world Advice on undertaking research in international settings Section on presenting research findings orally New case studies with discussion questions Additional international worked examples and diagrams Enhanced Website with separate student and lecturer sections Extensive glossary with over 300 definitions of key terms"Classic features: "The best selling Business and Management research methods text book Application of appropriate information technology as an integral part of the text Wide variety of worked examples from across business and management Self check questions with answers for each chapter Help with progressing the student's researchprojectResearch Methods for Business Students is suitable for final year undergraduate and masters students. | | Release Date | 2003 | | Author | Mark Saunders
Philip Lewis
Adrian Thornhill | | Format | Dimensions 18.9x25.0x1.9 cm
532 pages
book | | Publisher | Prentice Hall | | Subject(s) | Business & Economics / General
Business & Economics / Education
Business & Economics / Management
Business & Economics / Strategic Planning |
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Last Updated
19/05/2024 at 04:00. |
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