|
|
Please Wait. Checking Prices.....
Compare Book Prices and get the Cheapest UK Price for
'Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research' by Ian Brace. |
Are our stores safe?
Before we add any store to our price scanning software we
carefully check that is a reliable and safe retailer. All our stores use secure
socket layer (SSL) technology to prevent your credit card information from
being stolen. They are also all members of major affiliate networks and have
reasonable trading, returns and privacy policies. You can buy with confidence
at any of the stores we check.
|
| Description | Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing.Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. Contents include:objectives in writing questionnairesdifferences between data collection mediaplanning your questionnairewriting the questionstypes of questionusing prompt materiallayoutpilotingethical issuessocial desirability bias and how to avoid itissues in multi-national surveysPart of the new Market Research in Practice series, published in association with The Market Research Society (MRS), Questionnaire Design is an invaluable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them. | | Release Date | 2004 | | Author | Ian Brace | | Format | Dimensions 15.3x24.0x1.2 cm
308 pages
book | | Publisher | Kogan Page | | Subject(s) | Business & Economics / Marketing / Research |
Where delivery prices can be checked live they are. If this is not possible then our most recent record of the stores standard UK delivery is used. These are updated regularly. All prices are meant as a guide and are in no way legally binding.
|
|
Last Updated
19/04/2024 at 04:00. |
|
|
|
