E-commerce: Business, Technology, Society: Compare Cheapest Prices UK

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    Title

    E-commerce: Business, Technology, Society
    Author

    Jane Price Laudon
    Product

    Hardcover
    List Price £41.99
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    Compare Book Prices and get the Cheapest UK Price for
    'E-commerce: Business, Technology, Society' by Jane Price Laudon.





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    Google Book Details:

    DescriptionE-Commerce: business, technology, society. provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.
    Release Date2004
    AuthorKenneth C. Laudon
    Carol Guercio Traver
    FormatDimensions 21.0x24.0x4.0 cm
    1064 pages
    book
    PublisherPearson/Addison Wesley
    Subject(s)Business & Economics / Economics / General
    Business & Economics / E-Commerce / General
    Business & Economics / E-Commerce / Digital Marketing
    Computers / Information Technology


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    Last Updated
    03/05/2024 at 04:00.