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Compare Book Prices and get the Cheapest UK Price for
'Creative Advertising: Ideas and Techniques from the World's Best Campaigns' by Mario Pricken. |
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| Description | What makes an advertisement memorable? Creative Advertising unravels the creative process behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable advertisements, from finding the elusive "big idea" to reworking classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry, such as J. Walter Thompson and Saatchi and Saatchi, along with exciting young agencies such as London-based Mother Ltd. All demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humor. Interviews with international luminaries of the advertising world provide invaluable insights into the working practices of top agencies. Entertaining and inspirational, Creative Advertising is an indispensable book for designers, art directors, copywriters, and students of advertising. Over 450 illustrations, 380 in color. | | Release Date | 2004 | | Author | Mario Pricken | | Format | Dimensions 24.1x28.0x2.1 cm
263 pages
book | | Publisher | Thames & Hudson | | Subject(s) | Business & Economics / Advertising & Promotion
Design / Graphic Arts / Advertising |
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Last Updated
20/10/2025 at 04:00. |
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