|
|
Please Wait. Checking Prices.....
Compare Book Prices and get the Cheapest UK Price for
'Principles of Marketing: European Edition' by Philip Kotler. |
Are our stores safe?
Before we add any store to our price scanning software we
carefully check that is a reliable and safe retailer. All our stores use secure
socket layer (SSL) technology to prevent your credit card information from
being stolen. They are also all members of major affiliate networks and have
reasonable trading, returns and privacy policies. You can buy with confidence
at any of the stores we check.
|
| Description | Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing's ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa. This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing. | | Release Date | 2005 | | Author | Philip Kotler | | Format | Dimensions 21.1x28.0x3.8 cm
8 pages
book | | Publisher | Financial Times Prentice Hall | | Subject(s) | Business & Economics / Management
Business & Economics / Sales & Selling / General |
Where delivery prices can be checked live they are. If this is not possible then our most recent record of the stores standard UK delivery is used. These are updated regularly. All prices are meant as a guide and are in no way legally binding.
|
|
Last Updated
25/04/2025 at 04:00. |
|
|
|
