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'Strategy Maps: Converting Intangible Assets into Tangible Outcomes' by Robert Kaplan. |
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| Description | More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance. | | Release Date | 2004 | | Author | Robert S. Kaplan
David P. Norton | | Format | Dimensions 16.0x24.0x4.2 cm
480 pages
book | | Publisher | Harvard Business Press | | Subject(s) | Business & Economics / Finance / General
Business & Economics / Investments & Securities / General
Business & Economics / Strategic Planning
Business & Economics / Industrial Management
Business & Economics / Forecasting |
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Last Updated
25/04/2025 at 04:00. |
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