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'Strategy Maps: Converting Intangible Assets into Tangible Outcomes' by Robert Kaplan. |
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| Description | "Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy. | | Release Date | 2004 | | Author | Robert S. Kaplan | | Format | 452 pages
book | | Publisher | Harvard Business School |
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Last Updated
11/09/2026 at 04:00. |
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