|
|
Please Wait. Checking Prices.....
Compare Book Prices and get the Cheapest UK Price for
'Wally Olins On Brand' by Wally Olins. |
Are our stores safe?
Before we add any store to our price scanning software we
carefully check that is a reliable and safe retailer. All our stores use secure
socket layer (SSL) technology to prevent your credit card information from
being stolen. They are also all members of major affiliate networks and have
reasonable trading, returns and privacy policies. You can buy with confidence
at any of the stores we check.
|
| Description | Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further.Above all, Olins provides a positive rejoinder to the new orthodoxies of the "No Logo" critics of branding by showing how they confuse their views about brands with their views about capitalism. As he argues, brands are no longer just about corporations, products, and services. In fact, all the significant institutions in our livesthe towns, cities, regions, or countries in which we live, our sports teams and museums, our consumer groups and charitiesare given strength, identity, a defining role, and a satisfying cohesion via branding, one of the most significant socialas well as businessdevelopments of modern times. Always wise, questioning, and iconoclastic, Wally Olins takes us to the literal heart of the matter: our crucial neglect of the way in which consumer decisions about brands are as emotional as all the other important decisions in our lives. For everyone in marketing, advertising, design, and business, and for anyone who wants to understand how the world works in the early twenty-first century, this is one of those rare books that breaks the mold. 65 illustrations. | | Release Date | 2005 | | Author | Wally Olins | | Format | Dimensions 16.6x23.0x2.0 cm
256 pages
book | | Publisher | Thames & Hudson | | Subject(s) | Business & Economics / Marketing / General |
Where delivery prices can be checked live they are. If this is not possible then our most recent record of the stores standard UK delivery is used. These are updated regularly. All prices are meant as a guide and are in no way legally binding.
|
|
Last Updated
05/05/2024 at 04:00. |
|
|
|
